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Legal notice

Responsible company in accordance with Art. 5 German Telemedia Act (Telemediengesetz – TMG): CLAAS KGaA mbH Mühlenwinkel 1, 33428 Harsewinkel

Phone (operator):+49 (0) 52 47 12 0

Email:infoclaas@claas.com

CLAAS Kommanditgesellschaft auf Aktien mbH registration: Gütersloh District Court Companies Register entry No. 3027

General Partner: Helmut Claas GmbH registration: Gütersloh District Court Companies Register entry No. 2980

Corporate management: Thomas Böck* Dr. Jens Foerst* Hans Lampert* Hermann Lohbeck* Jan-Hendrik Mohr* Bernd Ludewig*

* General Managers of Helmut Claas GmbH

Chair of the Supervisory Board: Cathrina Claas-Mühlhäuser

Chair of the Shareholders' Committee: Helmut Claas

Tax ID No.: DE 160 410 788

Privacy statement for the lexion.claas.com website (as at April 2019)

CLAAS KGaA mbH (“CLAAS”) takes the protection of personal data very seriously. We want you to know what data we collect, when we collect it and how it is used. We apply a range of technical and organisational measures to ensure compliance with privacy rules, both by CLAAS itself, and by our external service providers.

All web systems under the management of CLAAS are compliant with applicable statutory provisions for data security and the protection of personal data. CLAAS takes steps to protect personal data from loss, deletion, falsification, manipulation and unauthorised access. This document contains information on how your data is collected, processed and used by CLAAS. Personal data are defined as any information that refers to an identified or identifiable natural person; a person is considered identifiable if they can be identified either directly or indirectly, in particular through association with an identifier such as a name, identity number, location or online identity, or with one or more specific characteristics that express the natural person’s physical, physiological, genetic or mental state, economic situation or social or cultural identity (hereinafter “the Data”).

The next section of the document describes the services and contact channels CLAAS uses when collecting, processing and using personal data in the context of operating this website. It also explains the purposes for which the data are processed.

1. Who is responsible for processing the data?

The entity responsible for this website is CLAAS KGaA mbH, Mühlenwinkel 1, 33428 Harsewinkel, phone: +49 (0) 5247 12 0, email: infoclaas@claas.com. See the legal notice for further information.

2. How do I contact the data protection officer?

For any questions or comments on data protection, the contact details for our data protection officer are as follows:

CLAAS KGaA mbH
Data Protection Officer
Mühlenwinkel 1
D-33428 Harsewinkel, Germany
Email: datenschutz@claas.com
Phone: +49 (0) 5247 12 0

3. What data of yours do we process? Where does this information come from? And what is our legal basis for processing this data?

We collect data from you when you visit our website. Our website also offers additional functions (e.g. using the contact form to order a newsletter). When you use these functions, we collect personal data from you as listed below:

a. Data that you provide to us

When you contact us using the contact details provided on the website or via the contact form (e.g. when you order a brochure or leave us a request to call you back), or when you order our newsletter, you provide us with data.

i. Contact

You can also contact us via the contact details stored on the website. In this case, we process the personal data that you provide to us in the context of making this contact. These might include:

  • Master data (title, surname, given name, address)

  • Contact details (email address, phone number)

  • Any other information that you disclose voluntarily

We use this information to process your enquiry or complaint. This is based on our justified interest in processing the enquiry that you have presented to us, and in following up on and dealing with complaints. In some cases, we pass on your data to third parties where this is necessary in order to process and action your enquiry; these may include the CLAAS sales partner you have requested or who is responsible for your region, or other companies in the CLAAS Group.

ii. Contact form: Arranging for a CLAAS sales partner to call you back

You can request a callback via the website. For this purpose, we communicate your callback request to CLAAS sales company, which processes your data in order to allocate you to your preferred sales partner (e.g. from past business contacts) or to the CLAAS sales partner responsible for your region. Our goal is to forward your callback request to the right person within the CLAAS sales organisation, in order to guarantee optimum sales service and provide your callback as requested. You can consult the Dealer Locator to find out which CLAAS sales partner is responsible for your region. For this purpose, we process the following personal data:

  • Master data (title, surname, given name, address)

  • Contact details (email address, phone number)

  • We also save the date and time of the enquiry and the IP address from which it was made.

We process data transmitted to us via the contact form solely for the purpose of responding to your enquiry or processing your request. In addition to this, you may voluntarily disclose further information to us. Required information fields are identified with an asterisk. Fields with no asterisk are voluntary. We require your address in order to identify which CLAAS sales company is responsible for you, and which CLAAS sales partner will be able to help you with your request.

In order to collect this data and transmit it to CLAAS sales company and to the CLAAS sales partner selected by you or responsible for your area, we need your consent. The legal basis for this is Art. 6(1)(1)(a) GDPR.You have the right to withdraw your consent at any time, free of charge, and without formalities. For example, you can communicate your withdrawal of consent via email to info@claas.com, or through a message sent to the contact number listed above. Your withdrawal of consent does not affect the legality of data processing undertaken on the basis of the consent you had granted up until that point.If your callback request is aimed at initiating a contract, the processing of your personal data may also be subject to Art. 6(1)(1)(b) GDPR.

iii. Contact form: Ordering brochures

When you order a brochure using the contact form, we collect your personal data in order to send you the brochure. For this purpose, in addition to voluntary information and the content of your message, we require the following information:

  • Master data (title*, surname*, given name*)

  • Contact details (address*, phone number, email address)

  • Date, time and IP address of your enquiry

Required fields are identified with an asterisk. If a field has no asterisk, the information requested is voluntary. The data you share with us will be used for the purpose of sending you the brochure. For this purpose, we forward your data to CLAAS sales company, in order to process your request and send you the brochure. The legal basis for this data processing activity is Art. 6(1)(1)(a) GDPR.You have the right to withdraw your consent at any time, free of charge, and without formalities. For example, you can communicate your withdrawal by email toinfo@claas.comor by a message sent to the contact number listed above. Your withdrawal of consent does not affect the legality of data processing undertaken on the basis of the consent you had granted up until that point.

iv. Ordering a newsletter

You have the option to order a newsletter via a link on our website. For this purpose, we save the personal data that you enter in the order form, in particular your email address. The newsletters are sent out by CLAAS sales company, which is the entity legally responsible for data protection. For this purpose, we forward to CLAAS sales company the information that is required in order to place the newsletter order. In order to forward the data to CLAAS sales company and to send the newsletter, we need your consent. You can find more information about this in the CLAAS sales company privacy statement relating to the dispatch of newsletters.

b. Data we collect from you

As is common practice for many websites, we use cookies when providing our online services. Cookies are small text files which are saved on your computer, and which save specific data and settings relating to your interaction with our online services via your browser. In general, a cookie contains the name of the domain from which the cookie file was sent, as well as information on the age of the cookie and an alphanumerical ID code. Cookies enable us to recognise your computer, and to make any previously selected settings instantly available. Cookies enable us to improve our online offering, and to provide you with a better, more customised service. The cookies we use are known as session cookies, and they are deleted automatically at the end of your browser session. In individual cases, we may use cookies that are saved for a longer period of time, in order to be able to remember your settings and preferences the next time that you browse our online offering. Most browsers are set to accept cookies automatically. However, you can deactivate cookie saving, or set your browser to notify you whenever cookies are sent.

Internet Explorer™:http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies

Safari™:https://support.apple.com/kb/ph21411?locale=de_DE

Chrome™:http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647

Firefox™:https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Opera™ :http://help.opera.com/Windows/10.20/de/cookies.html

You can also delete saved cookies manually via your browser settings. Please note that if you reject cookies or delete necessary cookies, you may in some circumstances be unable to access our online services, or have only limited access.

i. Using the website for information purposes

If you are using our website purely for information purposes, we collect the following data:

  • An anonymous cookie ID which cannot be linked to your IP address

  • The operating system and web browser you are using and your screen resolution setting

  • The date and time of your visit

  • The websites you have visited from our site

  • The website from which you are visiting us

The data specified in Section 3.b.i. are processed in order to ensure that our website is functional, to carry out security analyses and to defend the website against attacks. When you enter and use the website, these data are captured automatically, and saved for a short period of time. As a basic principle, we do not save server log files together with other data. CLAAS uses log server files for statistical analysis, to analyse and remedy technical faults, to defend against attempted attacks or fraud, and to optimise the functionality of the website.

The purpose of processing this data is based on our justified interest in providing the website and ensuring its technical security. This serves in particular to identify and deal with technical faults and attacks by third parties. The legal basis for this is Art. 6(1)(1)(f) GDPR.

ii. Analysis of your user behaviour on our website.

Our website uses cookies in order to best adapt the website to our customers’ needs, to analyse website visits as well as our marketing measures, and to enable you to find information on our website about the products offered by us and our partners. We forward this information to our partners for marketing and analysis purposes. Most browsers are set to accept cookies automatically. However, you can deactivate cookie saving, or set your browser to notify you whenever cookies are sent.

Internet Explorer™:http://windows.microsoft.com/en-GB/windows-vista/Block-or-allow-cookies

Safari™:https://support.apple.com/kb/ph21411?locale=de_DE

Chrome™:http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647

Firefox™:https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Opera™ :http://help.opera.com/Windows/10.20/de/cookies.html

You can also delete saved cookies manually via your browser settings. Please note that if you reject cookies or delete necessary cookies, you may in some circumstances be unable to access our online services, or have only limited access. We use the following online marketing tools to analyse your use behaviour:

(1) Google Analytics

General

This website uses Google Analytics, a web analysis service from Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, text files that are stored on your computer, which allow the analysis of your use of the website. Acting on instructions from CLAAS, Google will use this information to analyse your use of the website, compile reports on website activity and provide CLAAS with other services relating to use of the website and use of the internet.

CLAAS uses Google Analytics for the purpose of analysing and regularly enhancing the use of our website. The statistics obtained enable us to improve our content and make it more attractive for you as the user.

The legal basis for the use of Google Analytics is Art. 6(1)(1)(f) GDPR and Art. 15(3) of the Telemedia Act [TMG]. Our “interest” lies in improving our offering and optimising our website.

IP anonymisation and data transfer

In general, the information generated by the cookies about your use of this website is transferred to a Google server in the USA, where it is stored. On this website, CLAAS uses Google Analytics with the extension “_anonymizeIp()”. This means that IP addresses are processed in an abbreviated form, making it impossible to link an IP address to a personal identity. Should any data collected about you be able to be linked to your personal identity, this information will be instantly excluded and the personal data will be deleted immediately. As part of the IP anonymisation process, your IP address will be abbreviated in advance by Google while it is still within the EU member states or other countries that are party to the European Economic Area Agreement. Only in exceptional circumstances will your full IP address be sent to a Google server in the USA before it is abbreviated. Google has its head office in the USA and is certified under the EU-US Privacy Shield.https://www.privacyshield.gov/EU-US-Framework

You can click on the following link to view the current certificate:https://www.privacyshield.gov/list

Under this agreement between the USA and the European Commission, the latter has determined that enterprises certified under the Privacy Shield have an adequate level of data protection. For those exceptional cases in which personal data is transferred to the USA, an adequate level of data protection is ensured by that agreement.

Deactivation of Google Analytics / objection to data collection

The IP address communicated by your browser within Google Analytics is not combined by Google with any other data. You can prevent cookies from being stored on your machine by modifying your browser settings. Please note, however, that by doing so you may not have full use of all of the website's functionality. You can also prevent the data generated by the cookie with regard to your use of the website (including your IP address) from being communicated to and processed by Google by downloading and installing the browser plug-in available at the following link:http://tools.google.com/dlpage/gaoptout?hl=de

Further information on how user data is handled in Google Analytics can be found in the Google privacy statement:https://support.google.com/analytics/answer/6004245?hl=de

(2) Google Tag Manager

“Google Tag Manager” is a solution used to manage “website tags” via a surface (e.g. to incorporate Google Analytics and other Google marketing services into our online offering). The tag manager itself (which implements the tags) does not process any personal data belonging to the user. To find out more about the processing of personal data belonging to users, please refer to the following information (acceptable usage policy) on the Google Services Tag Manager:https://www.google.com/intl/de/tagmanager/use-policy.html

(3) Google Remarketing: Use of the remarketing or “similar target groups” function of Google Inc.

On our website, we use the Google remarketing or “similar target groups” function. We use this to analyse visitor behaviour and interests. Google uses cookies to carry out the website use analysis that forms the basis for generating ads based on the user’s interests. The cookies are used to capture website visits and anonymised data on website use. No personal data of website visitors is stored. When you subsequently visit another website in the Google Display Network, you will be shown advertisement inserts that are likely to refer to product and information content that you have accessed previously. In some cases, your data may be transferred to the USA. The transfer of data to the USA is covered by an adequacy decision issued by the European Commission. This data is processed on the basis of Art. 15(3) TMG and Art. 6(1)(1)(f) GDPR, due to our justified interest in appealing to website visitors with targeted advertising by displaying personalised, interest-based ads when visitors to the provider’s website visit other websites in the Google Display Network. You have the right, on grounds relating to your individual situation, to object at any time to such processing of your personal data based on Art. 6(1)(1)(f) GDPR. For this purpose, you can permanently deactivate Google cookies by downloading and installing the browser plug-in available at the following link:https://support.google.com/ads/answer/7395996?hl=de

Alternatively, you can deactivate the use of cookies by third-party providers by accessing the deactivation page of the Network Advertising Initiative athttps://www.networkadvertising.org/choices/and proceeding according to the information provided there on how to opt out. For more information on Google Remarketing, as well as the relevant privacy statement, visit:https://www.google.com/privacy/ads/

(4) Google Adwords: Use of Google AdWords conversion tracking

On our website, we use the online advertising program “Google AdWords”, and in this context we use Conversion Tracking. Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad displayed by Google, a conversion tracking cookie is stored on your computer. These cookies are of limited applicability and do not contain any personal data; accordingly, they cannot be used to identify individuals. When you visit certain pages on our website, provided that the cookie has not yet expired, both we and Google will be able to see that you clicked on the ad and were redirected to this page. Every Google AdWords customer receives a different cookie. This means it is not possible to trace cookies via the websites of AdWords customers. The information gathered by the conversion cookie is used to generate conversion statistics. These statistics tell us the total number of users who have clicked on one of our ads and been redirected to a page with a conversion tracking tag. However, they do not contain any information that would allow users to be personally identified. This data is processed on the basis of Art. 15(3) TMG and[object Object]Art. 6(1)(1)(f) GDPR, due to our justified interest in delivering targeted advertising and analysing the impact and effectiveness of this advertising.You have the right, on grounds relating to your individual situation, to object at any time to such processing of your personal data based on Art. 6(1)(1)(f) GDPR.For this purpose, you can prevent cookies from being saved by selecting the corresponding technical settings on your browser software. However, we advise you that if you do so, you will not be able to use all of the functions of this website to their full extent. If you disable these cookies, you will not be included in the conversion tracking statistics. You can also deactivate personalised advertising in the Google advertising settings. You can find instructions on how to do this athttps://support.google.com/ads/answer/2662922?hl=de. In addition, you can deactivate the use of cookies by third-party providers by accessing the deactivation page of the Network Advertising Initiative athttps://www.networkadvertising.org/choices/and proceeding according to the information provided there on how to opt out. You can find further information, as well as the Google privacy statement, at:https://www.google.de/policies/privacy/.

(5) Facebook Remarketing: Use of Facebook Remarketing

On our website, we use the “Custom Audiences” remarketing function of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; “Facebook”). The purpose of this function is to address targeted, interest-based advertising to website visitors via the Facebook social media network. For this purpose, the Facebook remarketing tag is implemented on the website. When you visit the website, a direct connection to the Facebook servers is created via this tag. Through this connection, Facebook receives the information that you have visited our online offering from your IP address. This enables Facebook to link the visit to our online offering to your Facebook user account – if you have one. We can use the information received in this way to display advertising via Facebook; this is also based on our justified interest pursuant to Art. 6(1)(1)(f) GDPR. Please be advised that we have no further knowledge of the content of the transferred data, nor of how Facebook uses this data. However, you can find further information in Facebook’s privacy statement available atwww.facebook.com/about/privacy/.

You have the right, on grounds relating to your individual situation, to object at any time to such processing of your personal data based on Art. 6(1)(1)(f) GDPR.If you do not wish your data to be captured by Facebook via the remarketing tag, you can deactivate the use of Facebook Custom Audience via the following link:www.facebook.com/ads/website_custom_audiences/

Further information on the collection and use of data by Facebook, your rights in this regard and the options for protecting your privacy can be found in the Facebook privacy policy onhttps://www.facebook.com/about/privacy/

(6) Outbrain Pixel

On our website, we use a visitor pixel and cookies from Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, USA for conversion tracking. This enables us to track the behaviour of visitors who have been redirected to the CLAAS website after clicking on an Outbrain ad. This process enables us to evaluate the effectiveness of the Outbrain ads for statistical and market research purposes, and can help us to optimise future advertising activities. The data collected are anonymised, i.e. they we cannot link them to the user’s identity. These data are processed on the basis of Art. 15(3) TMG and Art. 6(1)(1)(f) GDPR, due to our justified interest in delivering targeted advertising and analysing the impact and effectiveness of this advertising.You have the right, on grounds relating to your individual situation, to object at any time to such processing of your personal data based on Art. 6(1)(1)(f) GDPR.The purpose and scope of the data collection and its further processing and use by Outbrain, as well as your rights in this regard and settings you can select to protect your privacy, are set out in Outbrain's privacy statement:https://www.outbrain.com/legal/privacy#privacy-policy

(7) LinkedIn Insight tag

On our website, we use the “LinkedIn Insight Tag”, a conversion tool from the LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. This tool enables us to display advertising that matches your interests on other websites that you visit. For this purpose, we use a cookie in your browser that remains active for 120 days. LinkedIn provides us with anonymised data on the viewing activity, as well as information about your interaction with our website. You can find more information about privacy on LinkedIn in the LinkedIn privacy statement:https://www.linkedin.com/legal/privacy-policy. These data are processed on the basis of Art. 6(1)(1)(f) GDPR, due to our justified interest in delivering targeted advertising and analysing the impact and effectiveness of this advertising.You have the right, on grounds relating to your individual situation, to object at any time to such processing of your personal data based on Art. 6(1)(1)(f) GDPR.

In addition, you can prevent LinkedIn from capturing and processing the data relating to your use of the website generated by this cookie by implementing an opt-out cookie which will prevent any future capture of your data when you visit this website. To do this, click on the following link:Deactivate LinkedIn Insight Tag

(8) Youtube

On our website, we use the function for embedding YouTube videos from YouTube LLC. (901 Cherry Ave., San Bruno, CA 94066, USA; “YouTube”). YouTube is a company associated with Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). This function displays videos posted on YouTube in an iFrame on the website. In using this function, we have the “Privacy-Enhanced Mode” enabled. This means that YouTube does not record any information about the website visitors. Only if you click on and watch a video will information about this activity be sent to YouTube and stored there. Further information on the collection and use of data by YouTube and Google, your rights in this regard and the options for protecting your privacy can be found in the YouTube privacy policy (https://www.youtube.com/t/privacy).

4. What rights to I have?

With regard to us, you have the following rights:

a. Right to informationPursuant to Art. 15 GDPR, you have the right to obtain information about any stored personal data concerning you.

b. Right to correct your personal dataIn the event that incorrect personal data have been processed, you have the right to correct your data pursuant to Art. 16 GDPR.

c. Right to deletionIf the legal conditions are met, you may, pursuant to Art. 17 GDPR, request us to delete any personal data stored with us. This may apply if, for example: (i) the data are no longer needed for the purpose for which they were collected or otherwise processed; (ii) you have withdrawn your consent and there is no other legal basis for processing your personal data; (iii) you have lodged an objection to the processing of your data and there are no higher-priority reasons to justify the processing activity, or you object to your data being processed for the purposes of direct marketing; (iv) the data have been processed unlawfully; (v) deletion is necessary in order to meet an obligation under European Union law or under the law to which the responsible entity is subject; or (vi) the personal data were collected in the context of services offered by the information society in accordance with Art. 8(1) GDPR.

d. Right to restrict processingYou may request that the processing of your data be restricted if (i) you claim that the data are inaccurate, in which case their processing may be restricted for the period of time it takes us to check the accuracy of the data; (ii) the processing of the data is unlawful, but you have declined the option of deletion and instead request the processing of the data to be restricted; (iii) we no longer need your data, but you do need the data in order to assert, execute or defend legal claims; or (iv) you have lodged an objection to your data being processed, in which case the processing may be restricted for the period of time it takes to determine whether or not our justified reasons for the processing activity outweigh your justified interests.

e. Right to lodge an objection to the processing(1)  Pursuant to Art. 21(1) GDPR you have the right, on grounds relating to your individual situation, to object at any time to the processing of your personal data that we undertake based on our justified interests pursuant to Art. 6(1)(1)(f) GDPR. In the event that you raise an objection, we will cease to process your personal data unless we are able to demonstrate compelling legitimate reasons for the processing activity that outweigh your interests, rights and freedoms, or unless the processing is for the purpose of asserting, executing or defending legal claims. (2)  In addition, pursuant to Art. 21(2) GDPR, you have the right to lodge an objection at any time, free of charge, to the profiling or direct marketing undertaken by us on the basis of our justified interest pursuant to Art. 6(1)(1)(f) GDPR. Should you raise such an objection, we will cease to process your personal data for the purposes of profiling or direct marketing.

f. Right to data portabilityPursuant to Art. 20 GDPR you also have the right to request that the personal data provided by you be published in a structured, common, machine-readable format if: the data processing is undertaken (i) on the basis of consent or of a contract; and (ii) with the aid of automated processes.

If you wish to assert any of these rights, we will check whether the relevant legal conditions are met. For this purpose, we will process the personal data that are necessary in order to identify you. You also have the right to make a complaint about our processing of your personal data to a data protection authority: Landesbeauftragte für Datenschutz und Informationsfreiheit (State Authority for Data Protection), North Rhine-Westphalia, Kavalleriestrasse. 2-4, 40213 Düsseldorf, Tel.:+49 211 38424 0, Fax: +49 211 38424 10, Email:poststelle@ldi.nrw.de.

5. Can I withdraw my consent?

You have the right to withdraw your consent at any time, free of charge, and without formalities. For this purpose, you will find an “unsubscribe” link in each email. You can communicate your withdrawal of consent without any formalities by simply clicking on the link provided in each newsletter email, by sending an email to info@claas.com or by a message sent to the contact number listed above. Your withdrawal of consent does not affect the legality of data processing undertaken on the basis of the consent you had granted up until that point.

6. Who can access my data?

At CLAAS, access to your data is only available to those persons who need it for the purposes set out above.

If you have given us your consent to process your data for the purposes specified in the consent declaration, we will forward your data to the those parties specified in the consent declaration..In the context of making the website available, we may also pass on your data to third parties  (e.g. providers of analysis tools, IT service providers, marketing agencies, call center service providers, customer management, lettershops, marketing, website management, compliance and telecommunications). We ensure by means of data processing agreements that such third parties are under an obligation to maintain data security and treat your data as confidential.

In addition, we do not provide your data to third parties unless you have given your consent for this, or unless we are entitled or obliged to do so due to legal requirements and/or court orders or directives from an authority. To the extent that we are obliged to do so by law or on the instruction of a relevant authority, we will pass on your data to the extent necessary where this is required for the purposes of criminal prosecution, public safety measures undertaken by state police authorities, or of fulfilling the statutory duties of the state and federal authorities for the protection of the constitution, the Federal Intelligence Service, the Military Counter-Intelligence Service or the Federal Criminal Police Office in the context of preventing international terrorism or enforcing intellectual property rights.

7. Will my data be transferred outside of the EU or the EEA (third-country transfers)?

When processing your data, CLAAS collaborates with a marketing services company (salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich) (“Salesforce”); Salesforce provides software and services to CLAAS in relation to marketing services, including evaluating user behaviour and generating and analysing statistics. We ensure, by means of a data processing agreement, that Salesforce processes data solely as set out in the agreement and in accordance with our instructions, and that your data are covered by adequate technical and organisational protection. Because Salesforce sometime stores the data it processes for us on servers located outside the EU or the EEA, your data may at times be transferred to countries outside the EU or the EEA.  We ensure that your data are only transferred to countries outside the EU or the EEA if it is guaranteed that the processing will be subject to a level of protection that corresponds to the applicable European data protection law. In many countries, the level of data protection has already been recognised by the EU as being in line with European data protection standards. In such cases, data can be transferred to these countries without the need to obtain a separate permit from the authorities. In addition, if your data is transferred to a third country, we ensure that it protected to a level corresponding to European data protection standards by means of agreements with Salesforce based on EU standard contractual clauses or other systems for regulating permissions (e.g. certification under the EU-US Privacy Shield) in accordance with the requirements set out in Art. 44 ff. GDPR. In the event that we forward your data to third parties outside of the scope described above (e.g. for the purpose of analysing user behaviour), we ensure that your data are only transferred to countries outside the EU or the EEA if it is guaranteed that the processing will be subject to a level of protection that corresponds to the applicable European data protection law. In many countries, the level of data protection has already been recognised by the EU as being in line with European data protection standards. In such cases, data can be transferred to these countries without the need to obtain a separate permit from the authorities.

8. How long will my data be stored for?

If you use the contact form to request a callback or order a brochure, or if you contact us using the contact details provided on the website or order the newsletter through our website, we only process your data for the purposes of processing and responding to your request. After we have processed your request, your data are initially stored in case of follow-up queries and for quality assurance purposes. You may request your data to be deleted at any time; otherwise, it will be deleted once your enquiry has been dealt with in full. This is without prejudice to legal data retention requirements.

We also process your data to the extent that they are required for other lawful purposes, or if we are legally entitled to do so. In such cases, the processing is restricted, i.e. to the necessary minimum, and may not be undertaken for any other purpose. This applies, for example, to data that must be retained pursuant to commercial or tax law (Art. 147(1) of the Fiscal Code [AO], Art. 257(1) of the Commercial Code [HGB]).  In general, such data must be retained for 10 years.

9. Does CLAAS carry out automated profiling/decision-making?

We do not carry out fully automated profiling or decision-making.

10. Is the privacy information subject to change?

In order to keep our privacy statement up to date, we undertake to amend it when necessary and to the extent that is necessary. We will, of course, notify you of any changes. We do this by means of an email sent to the address provided by you, and through an automatic notice that appears the first time you log onto the website following an update to the privacy statement.  Your consent is required for any changes affecting the processing of data on the basis of consent or contractual agreement. Please consult the privacy information regularly to ensure you are familiar with its contents.

11. Links to other websites

The website may contain links to web pages and content of third parties (e.g. the respective CLAAS sales company) that are not covered by this privacy statement. When leaving the website, you are advised to read with care the privacy policy of linked websites that collect personal data. For example, the website contains a link to the CLAAS Group fan page on Facebook and YouTube. This link does not give rise to any transmission of data to the social media network operator. Instead, if you click on the corresponding link, the CLAAS Group fan page on Facebook and YouTube will open in a new window. If you use a service of this kind or if third-party content is displayed for your benefit, for technical reasons communication data is exchanged between you and the provider in question.

12. Changes to this privacy policy

This data policy will be reviewed whenever changes are made to the website or when a review is needed for other reasons.

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For further information, see our privacy statement.